Data-Driven Marketing: Web Analytics (English)

This course dives deep into how data shapes modern marketing. You’ll learn how to collect, interpret, and apply web analytics to make smarter marketing decisions. From Google Analytics to conversion tracking, you’ll gain the skills needed to turn raw data into actionable insights that drive growth and ROI. Perfect for marketers who want to make data their superpower!

What You’ll Learn:

✅ Understand the fundamentals of web analytics and data-driven decision-making
✅ Learn to track, measure, and analyze website performance using analytics tools
✅ Discover how to optimize campaigns based on audience behavior and insights
✅ Implement tracking pixels, events, and conversion goals effectively
✅ Master Google Analytics, UTM tagging, and real-time reporting

Why This Course Is Important:

In today’s digital marketing world, guessing doesn’t work — data does. This course teaches you how to use analytics to make informed marketing choices, improve website performance, and deliver measurable business results.